How to make your customers love your business!

It’s important to make everyone that comes into contact with your business loves your business. To cultivate that feeling of appreciation for your customers, suppliers, employees and even customers of competitors, you will have to have a strategy that will fit into all these stake holders. One of the most effective method by using products giveaway.

Products giveaways is a very effective way to advertise your business as well as to appreciate your customers. A T shirt, a drinking mug or a backpack can do wonders for your business when done right. In Malaysia, more than 80% of the people surveyed find companies more favourable when they received free gifts from them and more that 85% of the recipients will use the gifts. This goes to show that every one gift that you give away, it will be seen by at least 3,000 other people a year. This can be a great brand awareness programme.

When selecting a product to giveaway, you will need to consider:

1.      Product
2.      Budget
3.      Audience
4.      Design
5.      Distribution

Choosing a Promotional Gifts

There are 1001 promotional products available in the market everyday but choosing the right product will bring quicker result to your campaign. You would have to decide whether you need a product that is related in features to your business or do you want a product that everyone like to have. Example is if you are selling backpacks, you can give away a recycle tote bag or you can give away an umbrella for each purchase. Preferably the product must be functional with a high perceived value.

Your budget is as important

You cannot giveaway a product that would cost more that 15% of your own product selling price. This can eat away the profits that is supposed to be generated by the sales. As a rule of thumb, the budget is usually set at 7 to 10% so that the business will benefit from the extra promotion and higher revenue.

Who is your target customer?

Its important that your audience has to be considered. As they are the recipient of the products, it’s necessary that the product will be loved and used by the recipients. You cannot give away a glass cup with a purchase of toys so the products must be appropriately gear toward the targeted recipients.

 Designing your product

The design on your product has to appeal to potential customers of your business. The design should explicitly display your business name, logo, website and the solutions that your business provided. The design must be able to help attract customers to your business as long as your product last. You’ll be surprised that It can be many years later when someone call you after seeing your product.

The best way to distribute

If your promotional product is a T shirt, a canvas bag or notebook, it can be pack into your own product and distribution will cost a minimum extra. When you come to bulky and fragile items, you need to plan your distribution well taking into consideration the breakages and extra cost in handling and storage. Furthermore, if you have chosen IT products like thumb drives or earphones, there is a tendency of manufacturing faults and pilferage.

Lastly, it’s always important to promote your business by product giveaways which is very effective. The higher the value of the giveaways tend to bring in more business but by and large you will need to create an effective strategy considering all the aspects of promotional gifts to ensure that your money is well spend.